What is the Price for an Explainer Video? Unveiling the Mystery

Have you ever wondered how much an explainer video costs? Well, wonder no more! In this blog post, we will delve into the factors that influence the price of an explainer video, explore average price ranges, discuss additional costs to consider, and guide you on where to find the best explainer video services. If you're ready to unveil the mystery behind pricing for informative animated videos, keep reading!

Factors that Influence the Price of an Explainer Video

A shorter explainer video, around 60 seconds or less, can cost as low as $6k per minute to produce, while longer videos may be priced at approximately $20k per minute.

Length of the Video

Short and Sweet: Explainer videos under 60 seconds are perfect for capturing attention in a fast-paced digital world. These concise videos deliver key information quickly and effectively, making them ideal for grabbing potential customers' interest without breaking the bank. With prices starting as low as $6000, these short explainer videos offer an affordable solution for companies looking to make a big impact in a short amount of time.

The Perfect Balance: Explainer videos between 1-2 minutes strike the perfect balance between brevity and depth. These videos allow enough time to provide detailed explanations while keeping viewers engaged throughout. With prices ranging from $12k to $30k, this mid-range option provides excellent value for money, ensuring that your message is delivered clearly and memorably.

Complexity of the Animation

Simple and Minimalistic: With basic visuals and limited animation, this style of explainer video keeps things clean and straightforward. It is a cost-effective option, with prices starting as low as $6k per minute of animation. While it may lack intricate details or complex movements, it can still effectively convey information in a concise manner.

Dynamic Motion Graphics: For those seeking more captivating animations with movement and transitions, dynamic motion graphics are the way to go. This style requires more time and effort to create but offers a visually engaging experience. Prices for dynamic motion graphics typically range from $8k to $16k per minute of animation.

3D Animation Extravaganza: If you're looking for high-end, detailed animations in a three-dimensional space, be prepared for higher costs. 3D animation requires specialized skills and advanced software tools to bring your vision to life. Prices for 3D animated explainer videos can vary widely depending on the complexity of the project but generally start at around $20k per minute of animation.

Script and Voiceover

In-house Scripting Wonderland: Collaborate with our team to create a compelling script that captures the essence of your brand's message - at no additional cost. Our skilled writers will work closely with you to craft an engaging narrative that grabs attention and keeps viewers hooked.

Professional Voiceover Artists Galore: Enhance the impact of your explainer video by selecting from a wide range of talented voiceover artists. Whether you need a soothing tone or an energetic delivery, our diverse pool of voices ensures that you find the perfect match for your content - all starting from just $2 per word!

Localization Options Abound: Expand your global reach with ease by opting for localization services. We offer translation and subtitling in multiple languages, allowing you to effectively communicate with audiences around the world. Break language barriers without breaking the bank - prices start as low as $150 for translations into popular languages!

Average Price Ranges for Explainer Videos

Basic Explainer Videos typically range in price from $6,000 to $10,000. These videos are perfect for small businesses and startups looking for a cost-effective way to explain their products or services.

Standard Explainer Videos generally fall between the price range of $12,000 to $20,000. With higher production value and more detailed animation, these videos are ideal for companies that want to make a stronger impact on their target audience.

Premium Explainer Videos come with a higher price tag of $25,000 and above. These top-of-the-line videos feature custom illustrations, advanced animations, and professional voiceovers. They are designed for larger corporations seeking an immersive and visually stunning video experience that will leave a lasting impression on viewers

Basic Explainer Videos

Basic Explainer Videos are a popular tool for companies looking to convey information in a concise and engaging manner. These videos typically have a simple animation style, using vibrant colors and clear visuals to explain concepts or present products. They are characterized by their ability to distill complex ideas into easily understandable bite-sized content.

The price of Basic Explainer Videos can vary depending on several factors. The length of the video, complexity of the animation, and level of customization all play a role in determining the cost. Additionally, factors such as scriptwriting, voiceover talent, and music licensing can also impact pricing. It's important to consider these elements when budgeting for your explainer video project to ensure you get an end result that meets your needs without breaking the bank.

Standard Explainer Videos

Exploring standard explainer videos:

  • Standard explainer videos are a popular choice for companies looking to effectively communicate their message in a concise and engaging manner.
  • These videos typically range from 60 to 90 seconds in length and utilize animation, voiceover, and a script to convey information.

Differentiating features of standard explainer videos:

  • Standard explainer videos stand out by using captivating visuals, clear storytelling techniques, and professional voiceover artists.
  • They incorporate motion graphics or whiteboard animations that enhance the visual appeal of the video while keeping viewers hooked until the end.

Pricing factors for standard explainer video production:

  • The cost of producing a standard explainer video depends on various factors such as duration, complexity of animation, quality of graphics, and customization requirements.
  • Additional costs might include professional scriptwriting services or hiring specialized voiceover artists. Each element contributes to the overall price but ensures a high-quality final product.

Premium Explainer Videos

Premium Explainer Videos are the ultimate choice for companies looking to make a lasting impression. These high-quality animated videos are meticulously crafted with stunning visuals and captivating storytelling techniques, ensuring maximum audience engagement. From intricate character designs to seamless animations, every aspect is fine-tuned to perfection, resulting in an immersive viewing experience that leaves a memorable impact on your target audience.

When it comes to pricing, Premium Explainer Videos offer exceptional value for their extraordinary quality. While the exact cost may vary depending on factors such as video length and complexity of animation, investing in a Premium Explainer Video guarantees an unparalleled level of professionalism and creativity that sets your brand apart from the competition. With prices tailored to meet different budgets and requirements, you can find the perfect package that suits your needs while elevating your business's visual storytelling capabilities.

Additional Costs to Consider

Professional Voiceover

Choosing the right voice talent for your video is crucial in creating a compelling and engaging message. The tone, style, and delivery of the voice can greatly impact how your audience perceives and connects with your content. Additionally, the quality of the voiceover can significantly enhance or diminish the effectiveness of your video.

The cost of professional voiceover services may vary based on factors such as languages and accents. If you require a voiceover in multiple languages or specific accents, additional fees may apply. It's important to consider these variations when budgeting for your explainer video to ensure that you receive high-quality narration that effectively communicates your message to a global audience.

Sound Design and Music

  • Sound effects play a crucial role in creating a captivating video, immersing your audience in the story and enhancing the visual experience. From explosive action sequences to subtle background ambiance, well-crafted sound effects can make all the difference in grabbing attention and evoking emotions.
  • Customizable music options allow you to tailor your brand's tone and style. Whether you want upbeat melodies for an energetic vibe or soothing tunes for a calming atmosphere, having music that aligns with your message enhances the overall impact of your explainer video.
  • Opting for royalty-free music can save costs while still providing professional-grade audio. By utilizing pre-made tracks without worrying about licensing fees or copyright issues, you can allocate more budget towards other aspects of your animated video production.

Note: Please keep in mind that these paragraphs are standalone content pieces and may not directly connect to each other or flow smoothly when read together.

Revisions and Feedback

Understanding the importance of feedback is crucial in refining your video to perfection. By receiving input from clients and incorporating their suggestions, you can ensure that the end result meets their expectations. Don't be afraid to go through multiple rounds of revisions - it's all part of the process in creating a truly outstanding explainer video. Collaborating with professionals who understand how to effectively incorporate client feedback will help you achieve an exceptional final product that leaves a lasting impression.

Where to Find Explainer Video Services

Freelance Platforms: To find affordable explainer video services, check out freelance platforms like Upwork and Fiverr. These platforms connect you with talented freelance animators who offer competitive prices for their work. You can review their portfolios, read client reviews, and negotiate the price to fit your budget.

Specialized Video Production Companies: If you're looking for high-quality explainer videos tailored specifically to your brand, consider specialized video production companies. These professionals have expertise in creating engaging animated content and will work closely with you to bring your vision to life. While they may be pricier than freelancers, their attention to detail and level of customization make it a worthwhile investment.

Online Marketplaces: Another option is exploring online marketplaces such as VideoHive or Envato Elements. These platforms offer a wide range of pre-made explainer video templates at various price points. You can customize these templates with your own text, images, and colors to create a unique video that fits your needs. This option provides affordability without compromising on quality.

Remember that the cost of an explainer video varies depending on factors such as duration, complexity of animation, voiceover requirements, and additional features like scriptwriting or music licensing. It's essential to communicate your expectations clearly when discussing pricing with potential service providers.


Factors such as video length, animation complexity, and voiceover talent can significantly influence the cost of an explainer video. These variables require careful consideration to ensure a high-quality end product that aligns with your budget.

With different price ranges available for explainer videos, it's important to assess your specific needs and goals before selecting the right budget for your project. By understanding these factors and making informed decisions, you can create an engaging and effective explainer video that captures the essence of your brand or message.

In a need for animation? Write to us!

Dominik Bartosik

(+48) 669 187 118