The Process of Producing Explainer Videos: Mastering the Art of Storytelling

Welcome to our blog post on the process of producing explainer videos! If you're a company looking to captivate your audience with informative and engaging animated videos, you've come to the right place. In this article, we'll guide you through the art of storytelling and share how to create compelling explainer videos that leave a lasting impression. Join us as we delve into understanding their purpose, crafting captivating stories, producing high-quality visuals, and adding those final touches for a polished result. Let's dive in!

Understanding the Purpose of Explainer Videos

Explainer videos are a powerful tool for companies to communicate complex ideas or concepts in an engaging and easily understandable way. Through the use of animation, these videos captivate the audience and simplify even the most intricate topics. The process of producing animated explainer videos involves carefully identifying the target audience, defining a key message, and determining the desired outcome. By mastering the art of storytelling, companies can effectively convey their message and capture their audience's attention with ease.

Identifying the Target Audience

Market research and analysis is a crucial step in identifying the target audience for animated explainer video production. By conducting thorough research, companies can gather valuable insights about their audience's demographics, preferences, and behaviors. This information helps in creating buyer personas that represent different segments of the target audience.

Understanding customer pain points is another essential aspect of identifying the target audience. By recognizing the challenges and problems faced by customers, companies can tailor their animated videos to address these issues effectively. This understanding allows them to connect with the audience on an emotional level and provide solutions that resonate with their needs.

By combining market research, creating buyer personas, and understanding customer pain points, companies can identify their target audience with precision. This knowledge enables them to create compelling animated explainer videos that cut through complexity and engage their desired viewers effectively.

Defining the Key Message

Crafting a clear and concise message is essential in animated explainer video production. By highlighting unique selling points, you can effectively capture the audience's attention and differentiate your product or service from competitors. Addressing customer needs and desires allows you to create a compelling narrative that resonates with your target audience.

Key Message:

  • Craft a clear and concise message
  • Highlight unique selling points
  • Address customer needs and desires

Determining the Desired Outcome

Setting specific goals for the video is crucial in the animated explainer video production process. By clearly identifying what you want to achieve, whether it's generating brand awareness and recognition or driving audience engagement and conversion, you can tailor your message accordingly. This allows you to create a focused and effective animation that captures your audience's attention.

When determining the desired outcome for your animated explainer video, consider the complexity of your product or service. If it requires a detailed explanation, aim to simplify the information without losing its essence. Additionally, think about how you want your audience to feel after watching the video - do you want them to be excited, informed, or motivated? By setting specific goals that align with both your brand and target audience's needs, you can create an engaging animation that leaves a lasting impression.

Crafting the Story

Creating a Compelling Narrative

Identifying the core message is crucial in creating a compelling narrative. By clearly defining what you want to convey, you can ensure that your story resonates with your audience and leaves a lasting impact. Understanding the needs and interests of your target audience is equally important. Tailoring your narrative to their preferences will help capture their attention and make them more likely to engage with your content. Lastly, carefully consider the desired emotional response you want to evoke from viewers. Whether it's excitement, empathy, or inspiration, crafting a narrative that elicits an emotional reaction will leave a memorable impression on your audience.

Creating an immersive and impactful explainer video requires mastering the art of storytelling. As you embark on this journey, remember to identify the core message behind your narrative - this provides clarity and focus throughout the creative process. Defining who you are speaking to allows for targeted storytelling that captivates specific audiences effectively; understanding their desires ensures high engagement levels as they connect emotionally with what they see on screen. So take time when determining how you want people feeling after watching - whether it's curiosity piqued by intrigue or motivation fueled by inspiration - as emotions play a powerful role in bringing stories vividly alive!

Choosing the Right Visual Style

Researching different animation styles is crucial in choosing the right visual style for your explainer video. Consider the various options available, such as 2D animation, 3D animation, stop motion, or whiteboard animation. Each style has its own unique characteristics and can evoke different emotions or cater to specific target audiences. Matching the visual style with your brand identity is essential to maintain consistency and ensure that it resonates with your audience. Additionally, consider accessibility and user experience when selecting a visual style to ensure that it is inclusive and easy for all viewers to understand.

  • Research different animation styles: 2D animation, 3D animation, stop motion, whiteboard animation
  • Match the visual style with brand identity
  • Consider accessibility and user experience

Developing a Script

Outlining key points to cover is crucial in developing a script. By mapping out the main ideas and information that need to be conveyed, you can ensure that your video effectively communicates its message. Crafting engaging dialogue and voiceover narration adds depth to the script, capturing the attention of viewers and immersing them in the story. Additionally, structuring the script for clarity and flow ensures a seamless viewing experience, allowing information to be easily understood and retained by your audience.

Producing the Video

Storyboarding is a crucial step in the process of producing an explainer video. It involves creating a visual blueprint that outlines the sequence of scenes and actions, ensuring a smooth flow of storytelling. Each frame should accurately represent the intended message, capturing the attention of viewers and maintaining their interest throughout.

Recording the voiceover brings life to your explainer video by providing narration that guides viewers through the visuals. It's important to find a professional voice actor who can effectively convey your brand's tone and personality while delivering information clearly and engagingly. A high-quality recording will enhance the overall impact of your video, making it more memorable for your target audience.


Creating a script and visual flow is the first step in the storyboard process. By outlining each scene and its corresponding dialogue or action, you can ensure a cohesive and engaging story. Sketching rough frames for each scene helps to visualize how the video will look, allowing you to make adjustments before investing time in detailed illustrations. Determining the timing and transition between scenes ensures smooth storytelling, creating a seamless experience for viewers as they absorb your message.

Recording the Voiceover

Writing a script that captivates the audience and complements the visuals is crucial in recording a compelling voiceover. The words should seamlessly flow with the animations, creating an engaging storytelling experience.

Finding a professional voice actor who can deliver the desired tone is essential to bring your explainer video to life. Their vocal abilities and expertise will ensure that the message resonates with viewers.

Clear pronunciation and enunciation are key factors in producing high-quality voiceovers. Each word should be articulated distinctly, allowing for easy comprehension of the content being presented.

Recording the Voiceover

Designing and Illustrating

Developing a unique art style for the video is crucial in capturing the audience's attention and making a lasting impression. By experimenting with different colors, textures, and shapes, we can create visuals that are visually striking and memorable.

Creating illustrations that effectively convey information requires careful consideration of composition and visual hierarchy. We use clear and concise imagery to communicate complex ideas in a simple yet engaging way, ensuring that viewers can easily grasp the key messages being conveyed.

Incorporating brand elements into the design helps to establish a cohesive visual identity throughout the video. By integrating logos, color palettes, and typography consistent with the brand guidelines, we ensure that viewers not only understand the information presented but also form a connection with the company or product being showcased.

Animating the Scenes

Transforming static images into dynamic animations is a key step in the process of producing explainer videos. By adding motion to characters, objects, and backgrounds, the scenes come to life and captivate the audience's attention. Smooth transitions between scenes ensure that the storytelling flows seamlessly, enhancing the overall viewing experience.

Adding Background Music and Sound Effects

Selecting the perfect background music is crucial in creating an immersive experience for your viewers. It has the power to enhance the mood and convey emotions effectively. Whether you want to evoke excitement, nostalgia, or suspense, carefully choosing appropriate music will help capture your audience's attention and keep them engaged throughout.

Incorporating sound effects into your explainer video adds a layer of realism that can make actions more vivid and captivating. From footsteps to door creaks, sound effects bring life to the visuals and create a multisensory experience for your viewers. By carefully integrating these effects at strategic moments, you can elevate the overall quality of your video production.

Balancing audio levels is essential for ensuring an optimal listening experience for your audience. A well-adjusted mix allows viewers to clearly hear both voices and background music without one overpowering the other. This balance helps maintain focus on important information while still providing an enjoyable auditory atmosphere that complements the visuals seamlessly.

Remember, adding background music and sound effects requires careful consideration of how they contribute to storytelling without distracting from it. With thoughtful selection, integration, and balancing of audio elements in tandem with engaging animations and illustrations – you'll be able to produce explainer videos that truly captivate audiences' hearts and minds

Polishing and Finalizing

Once the initial draft of your explainer video is complete, it's time to polish and finalize every detail. This includes fine-tuning the script, ensuring a smooth flow between scenes, and adding captivating visual effects. Take this opportunity to double-check that your video is optimized for different platforms so that it reaches its maximum potential audience. Don't forget to pay attention to details like color grading and sound mixing – they can make all the difference in creating an immersive experience for viewers.

Editing and Revising

Refining the script for clarity is essential in creating a compelling explainer video. By carefully choosing words and sentence structures, you can ensure that your message is easily understood by viewers. Fine-tuning the voice-over narration adds an extra layer of engagement to your video, allowing you to captivate audiences with a smooth and persuasive delivery. Achieving a seamless flow and pacing throughout the video ensures that viewers are kept engaged from start to finish.

  • Carefully choose words and sentence structures for clarity.
  • Fine-tune voice-over narration for added engagement.
  • Ensure smooth flow and pacing for viewer retention.

Incorporating Feedback

Reviewing client feedback and suggestions is an essential step in the process of producing explainer videos. By carefully analyzing the input from stakeholders, we can identify areas for improvement and make necessary changes to enhance the final product. Implementing these changes based on stakeholder input ensures that the video meets their expectations and effectively communicates their message.

While incorporating feedback is crucial, it's equally important to balance our creative vision with client expectations. We strive to bring our unique storytelling approach while adhering to the specific requirements provided by our clients. This collaborative effort allows us to create informative animated videos that not only captivate audiences but also align with the brand identity of our clients' products or services.

Adding Transitions and Effects

"Spicing up" visuals with engaging transitions brings an extra layer of excitement and professionalism to your explainer videos. By smoothly transitioning between scenes or elements, you can keep your audience engaged and make information easier to digest. Animating key elements adds a dynamic touch to your storytelling, allowing you to emphasize important points or guide the viewer's attention. Polishing scenes with captivating visual effects can create a visually stunning experience that leaves a lasting impression on your audience.

  • Use fade-ins and fade-outs for smooth scene transitions
  • Employ motion graphics to bring static images or text to life
  • Experiment with different types of animations such as slide-ins, zooms, or rotations
  • Add visual effects like particles, glows, or lens flares for added impact

Optimizing for Different Platforms

Adapting video length for various social media platforms is crucial to maximize engagement. Platforms like Instagram and Facebook have different time limits for videos, so it's important to tailor your content accordingly. By customizing graphics to match each platform's specifications, such as dimensions and resolution, you ensure that your visuals look polished and professional on every screen. Additionally, including subtitles or captions in your videos can enhance accessibility across different devices, making them more inclusive and user-friendly.


Creating informative animated videos for your products or services is a powerful tool to captivate audiences and effectively communicate your message. By incorporating stakeholder feedback, balancing creative vision with client expectations, and adding transitions and effects, you can create visually stunning videos that leave a lasting impression.

To bring your vision to life and create engaging animated videos for your brand, contact our team today. We have the expertise and creativity to transform your ideas into captivating visuals that align with your brand identity. Don't miss out on the opportunity to captivate your audience and showcase the value of your products or services.

Take the first step towards creating an immersive and impressive animated video by reaching out to us now. Together, let's bring your story to life and captivate your audience with the power of animated visuals. Contact us today and let's get started!

In a need for animation? Write to us!

Dominik Bartosik
(+48) 669 187 118